I’ve been meaning to do this for a while: a deep dive into the evolution of Moleskine notebook packaging over the 20 or so years they’ve been around. I went through my collection of unused notebooks and found several distinct examples of different stages of their packaging design. I can’t 100% align these to when … Continue reading The Evolution of Moleskine Notebook Packaging
A few months ago, I posted a link to a book called Niche, by James Harkin. I’d noticed the book because it includes a chapter about Moleskine… and then the book’s author noticed my post and kindly offered to send me a copy to review! With the subtitle “Why the Market No Longer Favours the … Continue reading Moleskine Monday: A Review of “Niche” by James Harkin
Here’s a new business book that uses Moleskine as a case study: Niche: Why the Market No Longer Favours the Mainstream, by James Harkin. From the New York Times website: [“Niche” is] a business book about how focusing on a smaller audience and gathering a greater percentage of its attention can be a stronger long-term … Continue reading Niche: A Look at Moleskine’s Marketing
I bet a lot of people will be all over this one! Director of Social Media at Moleskine This temp-to-perm (Jan 2010) position is a newly created one for Moleskine (www.moleskine.com). The company’s community is constantly growing and evolving with a unique ability to live harmoniously in both analog and digital environments. This position has … Continue reading Moleskine’s Hiring: Director of Social Media