Laura Rubin is a notebook addict who has also become a notebook maker/seller. Below is a photo of Laura’s journals starting from age 8.

Now Laura is the founder of AllSwell Creative, which offers the AllSwell Notebook No. 1:

“AllSwell is a passion project launched to encourage creativity in all its forms. It’s the brainchild of Laura Rubin, founder and creative director of the communications agency Left Left Right (LLR) Consulting.

While the world has become undeniably digital, research shows that putting pen to paper is linked to increased wellbeing, and basically a boosted brain. It is physiologically, emotionally and mentally beneficial. (For the curious, read more here.)

Born from a morning surf check with uninspiring results, Rubin decided to sit on the beach and journal instead. “Swell or no swell, all’s well.” As an inveterate scribbler and journal-keeper, Rubin wanted to invite more people to reap its benefits.”

The WRITE side has lined pages, the DRAW side has unlined pages. It looks a bit reminiscent of the design of a classic composition book, some of which seem to be represented at the bottom of Laura’s big stack of journals. Interesting how her aesthetic has evolved from all those patterned journals of childhood to the minimalist design of AllSwell.

Source: AllSwell – About