This is amusing: Which Smythson notebook would you give to which Cabinet minister?

Smythson are the makers of lovely little leather-covered notebooks with whimsical phrases embossed on the front. (Somewhere in my collection I have their “Blondes Brunettes Redheads” address book.)

The proud holder of two royal warrants, Smythson of Bond Street (established in 1887 and sold for £18 million last December to an Italian leather goods company) is well known for being terribly posh. Many of its offerings are beyond the reach of the ordinary shopper – £900 handbags and bespoke stationery printed on card that is thicker than most novels, for example.

But they also sell a deeply fashionable, leather-bound collection of notebooks whose titles, once limited to “SHOOTING NOTES” and “WINE NOTES”, now include the considerably hipper “WHATEVER” and “ME, ME, ME”. Starting at £40, these witty, gold-embossed notebooks have – like a Lib-Dem Conservative coalition – a broader, more populist appeal.

Indeed, there is just the notebook for our new Prime Minister and for most members of his cabal.

NOW PANIC AND FREAK OUT

David Cameron, Prime Minister

He held his nerve, and he nailed his deal. How well it all goes remains to be seen. But beneath that steely mettle and the odd joke, he’s bound to indulge in occasional moments of hysteria.

DANCE LIKE NO ONE’S WATCHING

Theresa May, Home Secretary and Minister for Women and Equalities

Amid all the austerity, in-fighting and scurf-covered suits, we’ll leave it to this lady – in her natty kitten heels – to keep things light at Westminster.

FOLLOW YOUR DREAMS

Nick Clegg, Deputy Prime Minister

It all began as a dream, a pipe-dream. Then came the television debates – which launched him like one of Simon Cowell’s pop stars – and, bang, he’s number two in the cabinet. Whatever will his ambitious subconscious come up with next?

Apparently David Cameron’s wife was the Creative Director at Smythson (where she made about £400,000!). So it’s a bit awkward that the Queen’s traditional gift to a parting Prime Minister is a Smythson photo frame. Maybe Gordon Brown will start using a red Moleskine now…